A History of Welcomes.
    
    Over a century ago frontier travelers
    were met by a Conestoga wagon carrying
    fresh food and water. This wagon was a
    welcome sight to the weary newcomers.
    Today this basic concept of friendliness lives
    on through Welcome Wagon International,
    Inc.@
    
    The largest national home greeting
    service, Welcome Wagon has more than
    
    2,000 field representatives who welcome more
    than 500,000 new movers, new parents, newly
    engaged couples, new citizens and college
    students annually.
    
    Introduce yourself.
    
    Every day new neighbors are joining your
    community, eager to learn about your
    organization. Welcome Wagon will help you
    make the introduction.
    
    Our representatives present each household
    with a basket filled with community information
    and useful gifts from local business and
    professional services. This personal home visit is
    the perfect opportunity to acquaint local families
    with your organization
    
    Providing Consumers With Essential
    Information
    
    By extending the hand of friendship you're
    not just saying welcome, you're informing
    consumers of the services that make your
    community operateÄthe Chamber of Commerce;
    schools; police, fire and health departments; refuse
    collection; department of motor vehicles and the
    postal service. Welcome Wagon also presents the
    civic organizations that give your city
    personalityÄlocal libraries, zoos, museums,
    concerts, parks and unique points of interest.
    
    Welcome Wagon Works For You.
    
    By giving these families valuable
    information they'll refer to time after time,
    you're also inviting them to be part of the
    community. After all, isn't that what cor
    munity is all about?
    
    Welcome Wagon
    A Ration of New
    Beywunmys sure
    1928.
    
    Contact me at your earliest convenience
    to discuss how Welcome Wagon can
    assist you in reaching the community.
    
                  Or Cat
                  -800-77-0
    @1~ WELCOME WAGON IS A REGISTERED
    TRADEMARK OF CUC PUBLISHING, INC.
                     

    


    Your Message
    
    A specially trained WELCOME WAGONS
    representative pays a visit to consumers in their
    homes when they're celebrating a special eventÄ
    like a move, new baby, or engagement.
    
    As part of the congratulations, the consumer
    receives free community information and a basket full
    of gifts which includes a promotional item from you.
    Even better, the consumer hears all about your
    business.
    
    Our representative one~one
    
    enthusiastically talks about any special offers or
    features you have. . . customizes your spoken
    sales message at your request...answers all
    questions on the spot.
    
    The thrill of receiving these welcoming gifts
    immediately creates warm feelings toward you. And
    gives the consumer the first good reason to come
    into your store.
    
    Your Ad Item
    
    After our
    representative leaves, your
    promotional item stays.
    And because it carries a
    customized message, the
    consumer is continually
    reminded of youÄand
    
    your hospitality. It's the second good reason to come
    into your business.
    
    What kind of promotional item can you give?
    Take your pick from the wide selection in our full-color
    catalog, or use an item of your own. You choose the right
    item that can give you the right kind of long-term
    exposure.
    
    Your Invitation
    
    How do you get consumers to visit your
    business? Simply invite them to come in and
    sample your Foods.
    
    Along with your
    custom-printed
    promotional item, the
    WELCOME WAGON
    representative delivers a
    personalized invitation
    that C'ø~7fiC TIC ;4 FRFF
    
    bonus-gift coupon. The representative invites the
    consumer to visit your place of business.
    
    A third good reason to come see you,
    presented in a very inviting way.
    
    Your Sample
    
    Here's your opportunity to show them
    your fine products or services. Offer them a free
    sample. This is the fourth good reason for them
    to visit you. Show them how much you would
    value their business. Give them the VIP
    treatment. This is your opportunity to turn this
    consumer into a satisfied customer
    
    Your Prospects
    
    
    So you know who to expect, we give you
    a list of every home visited by your community
    representative. It's your list of new customer
    prospects, sent to you on a regular basis. You
    can measure how effective your WELCOME
    WAGON program isÄhow many new customers
    you've reachedÄhow big an impact WELCOME

    


    WAGON has on your business and profits.
    
    Use your list as a tool to re-contact
    potential consumers. Mail them special offers.
    Write them a personal letter. Or send them a
    thank you note. Our representatives can show
    you some easy, proven ways to make your list a
    valuable repeat sales tool, and give the
    consumer another good reason to visit you
    again.
    
             1~800~77^WELCOME
    
    1996 WELCOME WAGON IS A REGISTERED
    TRADEMARK OF CUC PUBLISHING, INC.